A missed-opportunity recovery layer for SMEs—starting with missed calls, missed enquiries, quote and appointment follow-up, lapsed customers and honest review requests.
Built around honest feedback. Review recovery asks every customer for their genuine experience—never review gating.
SAMPLE DATAWhen a business misses a customer-initiated call, the platform can send a pre-approved service response, create the lead, notify the owner, start a callback task and track what happened next.
Customer calls the business
→Fixed factual response only
→Caller details enter recovery
→Business sees the missed call
→Callback is assigned and timed
→Recovered, booked, lost or flagged
Urgent leak enquiry
Instant Auto-ResponsePre-approved fixed template · sends immediately
NO EDITINGHi, thanks for calling Oakline Plumbing. Sorry we missed you. We will call you back as soon as possible. Reply with your name, address area and what you need help with.
Owner-Approved Follow-UpEditable or AI-assisted later · review always required
APPROVAL GATEService-response boundaryThe instant missed-call message is a factual response to a customer-initiated call, not a marketing message. It must not include promotional offers, discounts, review requests or unrelated sales content.
DEMO ONLY · NO SMS IS SENTIn a live pilot, this webhook would connect the platform to Make, n8n, Zapier, or another automation layer. The platform owns the recovery logic and approved templates; the automation tool handles delivery and notifications.
Demo mode onlyThis sends a test event to your automation tool. No SMS or email is sent from this app.
Ready to testPaste an active test webhook URL to begin.
{
"workflowType": "missed_call_recovery",
"businessName": "Oakline Plumbing",
"businessSector": "Trades business",
"callerName": "Demo Caller",
"callerPhone": "+353 87 555 0142",
"missedCallTime": "2026-07-24T11:42:00+01:00",
"triggerSource": "phone_missed_call",
"approvedTemplate": "missed_call_service_response_v1",
"messageBody": "Hi, thanks for calling Oakline Plumbing. Sorry we missed you. We will call you back as soon as possible. Reply with your name, address area and what you need help with.",
"ownerNotificationRequired": true,
"callbackTaskRequired": true,
"approvalMode": "instant_pre_approved",
"nextAction": "owner_callback",
"demoOnly": true
}During a pilot, this history would be stored in the platform database and used to track recovery outcomes.
No test events yetSend a webhook test event to add the first local history record.
The platform sits between enquiries, bookings, quotes, and completed services, then launches the correct recovery workflow so valuable opportunities do not fall through the cracks.
Website form, email, phone enquiry, booking system, spreadsheet or manual entry
The platform matches the missed moment to the correct recovery playbook
The business reviews timing, edits the draft and approves the next action
Email, SMS, calendar task or CRM note — connections come later
Recovered, booked, quote accepted, review requested, issue flagged or lost
Start with manual or spreadsheet-led recovery. Connect forms, booking systems, email, SMS, CRM and automation tools only when the business is ready.
Choose a real SME scenario. The launcher recommends the recovery sequence, prepares the message and waits for owner approval.
Detect no reply 3 days after quotePrepared automatically from sample trigger data
Prepare a low-pressure check-inPrepared automatically from sample trigger data
Create a final close-the-loop task for day 10Owner remains in control of the final action
Hi Aoife, just checking that the garden studio quote reached you safely. If you have questions about timing or materials, I am happy to talk them through. No pressure — reply whenever suits.
Choose a proven sequence, tailor the words to your business, and see exactly what happens next.
Send a fixed service-response SMS immediately, create the opportunity, notify the owner and start a follow-up task.
Send the pre-approved factual missed-call template.
Log the caller and notify the business owner.
Create a callback task and track the outcome.
Request honest feedback consistently after a completed service. Public reviews are never conditional on a positive response.
Service completedTrigger after the real customer experience
Honest feedback requestedOne fair request, sent consistently
Listen and improveUse every response to strengthen service
Use this checklist to prepare a thoughtful first campaign. Nothing sends from this MVP.
The current MVP demonstrates the recovery logic and business value. A pilot version would connect real trigger sources and messaging providers while keeping templates pre-approved and follow-up actions visible to the business owner.
The recovery logic and owner experience already demonstrated with sample data.
The operational and technical controls needed for a safe first business pilot.
Capabilities to scale the recovery layer across more clients, systems and sectors.
Pre-approved service messages onlyMissed-call responses stay factual, fixed and non-promotional.
Owner approval remains requiredEditable follow-ups are reviewed before any future sending action.
A recovery layer, not a replacementDesigned to work beside the business's existing phone, booking and CRM tools.
These connections are placeholders for the next product phase. No external data is connected in this demo.